About me

I’ve always been a writer. As a teen, I filled stacks of notebooks, covering every page from top to bottom with tiny handwriting. I made lists, and then made lists for those lists. I love writing—the process of shaping ideas and molding them like clay, forming them into something tangible.

I channeled this love for the written word (okay, typed word) and structure into my career as a Content Strategist.

I specialize in bringing a product and systems thinking mindset to content strategy. From defining voice and tone to creating product roadmaps to align teams around a shared vision, I create the clarity needed to move forward.

By working cross-functionally and collaborating with stakeholders, I identify business goals, uncover roadblocks, and translate these insights into a clear plan of action to bring them to life.

Ready to bring strategy to your content?

At Livraria Lello in Porto, Portugal, named one of the world's most beautiful bookstores in the world  (AKA a writer’s paradise).